BALI 

Live Beautifully

The “Live Beautifully" campaign highlights the revolutionary technique developed by Hanes, creating a new way of bra sizing, Comfort Flex Fit. The brand look & feel was overhauled across marketing collateral, packaging and social platforms to create a cohesive brand look.  

Agency | Kraftworks
Creative Director | Neil Kraft
Sr. Art Director | Karen Lee
Model Photographer | Stewart Shining
Product Photographer | Eric Piasecki

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