Masters. Makers. Rulebreakers.

The "Rewritten" campaign highlights the revolutionary technique developed by Maestro Dobel to create the world's first clear, multi-aged tequila, featuring rule-breaking musician and entreprenuer Perry Farrell. The brand look & feel was overhauled across marketing collateral and digital platforms to create a rebellious new mystique.
See the website live.

Agency | Kraftworks
Creative Director | Neil Kraft
Sr. Art Director | Karen Lee
Director | Anthony Mandler
Photographer | Chris Chieco
Graphic Designer | Sharon Wagner