Maidenform

Love your Form

Prior to being aquired by Hanes Brand, Maidenform was thought of as a product for an older target market. Hanes came to us to refresh the brand. We wanted to remind people that Maidenform was young and fun, giving them a voice focusing on a younger market, through fashion.

Agency | Kraftworks
Creative Director | Neil Kraft
Sr. Art Director | Karen Lee
Photographer | Alexi Lubomirski
Videographer | Josh Maready

—  campaign
—  print
—  social media
—  video