Miseno

Inspired by the history and mythology of the Mediterranean, this fine jewelry line sought to elevate its brand. The logo features the ancient Roman arch, "arco felice," from the brand's namesake city. The product photography in sand reflects the Neptunian themes of the collections. The impact of the resulting marketing collateral boosted the brand into Saks Fifth Avenue following its trade show debut.

Agency | Kraftworks
Creative Director | Neil Kraft
Sr. Art Director | Karen Lee
Photographer | Kenji Aoki