Logos

AK in Motion was looking to rebrand, to create a feel of inclusive, strength and femininity.

Having a strong following in the celebrity dog world, wanted to rebrand their logo to exemplify the quality of their high fashion dogwear.

A social and eco-conscious brand celebrating diversity and equality with ethically made designs for him, her, and they. They wanted a logo that bridged the gender gap.

A B2B clothing company, specializing in suiting, wanted to modernize their brand with an updated logo.

Inspired by the history and mythology of the Mediterranean, this fine jewelry line sought to elevate its brand. The logo features the ancient Roman arch, "arco felice," from the brand's namesake city.

A fine jewlery line, inspired by the crow and their love of sparkle and shine.

Luba K hair salon’s branded product line specialing in hair straightening.

RGI Home

Wanting to bring their product to life through their website and social media; to help inspire their shoppers. RGI Home came to us to help create moments where you can see their products personality, how to style and its uniquness.

Agency | Kraftworks
Creative Director | Neil Kraft
Sr. Art Director | Karen Lee
Photographer | Eric Piasecki

» social media

Swimsuitsforall:

#CurvesInBikinis &
#SwimSexy Campaigns

In 2015, we featured Ashley Graham in #CurvesInBikinis: the first campaign with a plus-size model in Sports Illustrated's Swimsuit Edition. The campaign not only catalzyed Graham’s supermodel status, but landed her the cover in the 2016 Swimsuit Edition. She returned to the 2016 campaign as well with activist Philomena Kwao and Nicola Griffin, the first model over 50 to appear in the Swimsuit Issue.
See coverage by Adweek: 2015 | 2016

» campaign
» social media
» video

Maidenform:

Breakthrough

Wanting to caputure the brands personality and bring awareness to their youthfulness; the “Breakthrough” digital campaign demonstrated high fashion and sexy.

» campaign
» social media
» video

Planned Parenthood of NY:

#CareThatCounts Campaign

If you’ve ever questioned the necessity of Planned Parenthood or even if you just didn’t realize their incredible impact, let the numbers tell the story. The stats speak volumes for how much the organization is necessary to New York City. This campaign shows off their numbers through cumulative graphics and bold headlines.
See the microsite.