THEORY
Icon Project
Theory Icon Project was a way for Theory to incorporate the arts, bring awareness to world issues and support communities.
For the 40th anniversary of the musical Hair, the stores showcased artwork, and a live performance was held at their flagship store in
NYC.
PS:NYC was a partnership with The Funds for Public Schools to support our community. NYC stores displayed professionals who attended NYC public schools, as well as sold PS:NYC branded clothing, all proceeds went to the charity.
For the 40th anniversary of the musical Hair, the stores showcased artwork, and a live performance was held at their flagship store in
NYC.
PS:NYC was a partnership with The Funds for Public Schools to support our community. NYC stores displayed professionals who attended NYC public schools, as well as sold PS:NYC branded clothing, all proceeds went to the charity.
Art Director | Jaclyn Frohn
Senior Designer | Karen Lee
Senior Designer | Karen Lee
» design
» print
» website
» website
Hair
PS:NYC
