https://karenleecreative.co karenleecreative Thu, 19 Jul 2018 13:51:21 +0000 https://karenleecreative.co en https://karenleecreative.co/Logos Thu, 19 Jul 2018 13:51:21 +0000 karenleecreative https://karenleecreative.co/Logos Logos <img width="1160" height="889" width_o="1160" height_o="889" data-src="https://freight.cargo.site/t/original/i/47d862642fdc685ebb69d9e2112ad5a4e26c292cc86bfd3f3dc45298771ae89b/AKT_logo.jpg" data-mid="20686436" border="0" src="https://freight.cargo.site/w/1000/i/47d862642fdc685ebb69d9e2112ad5a4e26c292cc86bfd3f3dc45298771ae89b/AKT_logo.jpg" /> AK in Motion was looking to rebrand, to create a feel of inclusive, strength and femininity. <img width="1160" height="889" width_o="1160" height_o="889" data-src="https://freight.cargo.site/t/original/i/2a737d197b3cf35867ea6c16396d16c44585ed7b7a10dd0ddd827eed176bb95b/SparkesTheDog_logo.jpg" data-mid="20686798" border="0" src="https://freight.cargo.site/w/1000/i/2a737d197b3cf35867ea6c16396d16c44585ed7b7a10dd0ddd827eed176bb95b/SparkesTheDog_logo.jpg" /> Having a strong following in the celebrity dog world, wanted to rebrand their logo to exemplify the quality of their high fashion dogwear. <img width="1160" height="889" width_o="1160" height_o="889" data-src="https://freight.cargo.site/t/original/i/0976f02d4541edd7c1a7779bf1a731802cfac8b88c3d82fd8f0721b7d6a5ca2f/LesLunes_Logo.jpg" data-mid="20686306" border="0" src="https://freight.cargo.site/w/1000/i/0976f02d4541edd7c1a7779bf1a731802cfac8b88c3d82fd8f0721b7d6a5ca2f/LesLunes_Logo.jpg" />A social and eco-conscious brand celebrating diversity and equality with ethically made designs for him, her, and they. They wanted a logo that bridged the gender gap. <img width="1160" height="889" width_o="1160" height_o="889" data-src="https://freight.cargo.site/t/original/i/d2f53f8766eee17b96a169b66d67bda373fb0f0d881f8c4f2588f38261f04251/Motives_Logo.jpg" data-mid="20688850" border="0" src="https://freight.cargo.site/w/1000/i/d2f53f8766eee17b96a169b66d67bda373fb0f0d881f8c4f2588f38261f04251/Motives_Logo.jpg" /> A B2B clothing company, specializing in suiting, wanted to modernize their brand with an updated logo. <img width="1160" height="889" width_o="1160" height_o="889" data-src="https://freight.cargo.site/t/original/i/a74c87cad33800c5a18c2338b9affadf29a6c45a2e346bef4f514eadef4f3100/Miseno_logo.jpg" data-mid="20688847" border="0" src="https://freight.cargo.site/w/1000/i/a74c87cad33800c5a18c2338b9affadf29a6c45a2e346bef4f514eadef4f3100/Miseno_logo.jpg" /> Inspired by the history and mythology of the Mediterranean, this fine jewelry line sought to elevate its brand. The logo features the ancient Roman arch, "arco felice," from the brand's namesake city. <img width="1160" height="889" width_o="1160" height_o="889" data-src="https://freight.cargo.site/t/original/i/1ddba2fd8097c992f1503e6e14faa081976b0f7cf461a7cf571ddee86183fe0f/Corvidae_logo.jpg" data-mid="20688849" border="0" src="https://freight.cargo.site/w/1000/i/1ddba2fd8097c992f1503e6e14faa081976b0f7cf461a7cf571ddee86183fe0f/Corvidae_logo.jpg" /> A fine jewlery line, inspired by the crow and their love of sparkle and shine. <img width="1160" height="889" width_o="1160" height_o="889" data-src="https://freight.cargo.site/t/original/i/cd51fc1e1c3ac0742bd8a7e8e3f4e752a81adbaf62fc183a195b4371c4be411f/LubaK_logo.jpg" data-mid="20688848" border="0" src="https://freight.cargo.site/w/1000/i/cd51fc1e1c3ac0742bd8a7e8e3f4e752a81adbaf62fc183a195b4371c4be411f/LubaK_logo.jpg" /> Luba K hair salon’s branded product line specialing in hair straightening.&nbsp; https://karenleecreative.co/RGI-Home Mon, 16 Apr 2018 20:09:16 +0000 karenleecreative https://karenleecreative.co/RGI-Home RGI Home Wanting to bring their product to life through their website and social media; to help inspire their shoppers. RGI Home came to us to help create moments where you can see their products personality, how to style and its uniquness.&nbsp; Agency | Kraftworks Creative Director | Neil Kraft Sr. Art Director | Karen Lee Photographer | Eric Piasecki»&nbsp; social media <img width="1283" height="741" width_o="1283" height_o="741" data-src="https://freight.cargo.site/t/original/i/fb118df65dda09cf5540801f75c4e412c89c4a8e5bbabb163ee1d429940b3301/kw_RGIHOME_storage1_0023.jpg" data-mid="14882031" border="0" src="https://freight.cargo.site/w/1000/i/fb118df65dda09cf5540801f75c4e412c89c4a8e5bbabb163ee1d429940b3301/kw_RGIHOME_storage1_0023.jpg" /> <img width="864" height="877" width_o="864" height_o="877" data-src="https://freight.cargo.site/t/original/i/0bda6aaa389970ed1df2f4fa280cd2a78b07f89cd2eecbd9995a4fc55362d711/kw_RGIHOME_workspace2_0306.jpg" data-mid="14882034" border="0" src="https://freight.cargo.site/w/864/i/0bda6aaa389970ed1df2f4fa280cd2a78b07f89cd2eecbd9995a4fc55362d711/kw_RGIHOME_workspace2_0306.jpg" /> <img width="864" height="1160" width_o="864" height_o="1160" data-src="https://freight.cargo.site/t/original/i/09d4d8e8eefc3e95552091b60d0ae8a84fc54ed3dbbfd7f4d8920a5c471f3446/kw_RGIHOME_storage3_0057.jpg" data-mid="14882032" border="0" src="https://freight.cargo.site/w/864/i/09d4d8e8eefc3e95552091b60d0ae8a84fc54ed3dbbfd7f4d8920a5c471f3446/kw_RGIHOME_storage3_0057.jpg" /> https://karenleecreative.co/Swimsuitsforall Fri, 06 Apr 2018 17:41:44 +0000 karenleecreative https://karenleecreative.co/Swimsuitsforall Swimsuitsforall:&nbsp; #CurvesInBikinis &amp; #SwimSexy Campaigns In 2015, we featured Ashley Graham in #CurvesInBikinis: the first campaign with a plus-size model in Sports Illustrated's Swimsuit Edition. The campaign not only catalzyed Graham’s supermodel status, but landed her the cover in the 2016 Swimsuit Edition. She returned to the 2016 campaign as well with activist Philomena Kwao and Nicola Griffin, the first model over 50 to appear in the Swimsuit Issue. &nbsp;See coverage by Adweek: 2015 | 2016 Agency | Kraftworks Creative Director | Neil Kraft Sr. Art Director | Karen Lee Photographer | Russell James Videographer | Brian Quist »&nbsp; campaign »&nbsp; social media »&nbsp; video <img width="1400" height="622" width_o="1400" height_o="622" data-src="https://freight.cargo.site/t/original/i/dbfbad23e8f7a6ef4bac0f7fb23839a286d60d1eacc2d4a0fa289ca3924973f9/623-1-SS4A-AD-Logos-LORESjoined1-3000x2000.jpg" data-mid="14320599" border="0" src="https://freight.cargo.site/w/1000/i/dbfbad23e8f7a6ef4bac0f7fb23839a286d60d1eacc2d4a0fa289ca3924973f9/623-1-SS4A-AD-Logos-LORESjoined1-3000x2000.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/819e5cddb3f71826c0c9fbaea4e212979a87d06b502a99a992d59e94ccfff6d4/static1.squarespace-3.jpg" data-mid="14326682" border="0" src="https://freight.cargo.site/w/1000/i/819e5cddb3f71826c0c9fbaea4e212979a87d06b502a99a992d59e94ccfff6d4/static1.squarespace-3.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/2ffa18834e4e38d6e83c80a2287dea29ba3f4fd3ff417ac4cc0c91664d73ce4d/static1.squarespace-2.jpg" data-mid="14326684" border="0" src="https://freight.cargo.site/w/1000/i/2ffa18834e4e38d6e83c80a2287dea29ba3f4fd3ff417ac4cc0c91664d73ce4d/static1.squarespace-2.jpg" /> <img width="484" height="667" width_o="484" height_o="667" data-src="https://freight.cargo.site/t/original/i/6cc3aa753738aaef581e86da7cc28f594b18ae833f29c77d95be968ae8df65e4/SS4A-3.jpg" data-mid="15231664" border="0" src="https://freight.cargo.site/w/484/i/6cc3aa753738aaef581e86da7cc28f594b18ae833f29c77d95be968ae8df65e4/SS4A-3.jpg" /> <img width="510" height="667" width_o="510" height_o="667" data-src="https://freight.cargo.site/t/original/i/994082a9f3f6c60a7f1d9be7b5ae95502ede2c2b7547fdec0255bded0bac3c24/SS4A-4.jpg" data-mid="15231665" border="0" src="https://freight.cargo.site/w/510/i/994082a9f3f6c60a7f1d9be7b5ae95502ede2c2b7547fdec0255bded0bac3c24/SS4A-4.jpg" /> https://karenleecreative.co/Maidenform-Breakthrough Mon, 16 Apr 2018 19:17:40 +0000 karenleecreative https://karenleecreative.co/Maidenform-Breakthrough Maidenform: Breakthrough Wanting to caputure the brands personality and bring awareness to their youthfulness; the “Breakthrough” digital campaign demonstrated high fashion and sexy. Agency | Kraftworks Director | Neil Kraft Director of Photography | Pete Konzal Photographer | Josh Maready Sr. Art Director | Karen Lee »&nbsp; campaign »&nbsp; social media »&nbsp; video <img width="1400" height="934" width_o="1400" height_o="934" data-src="https://freight.cargo.site/t/original/i/1c3623d61a2903e1377034f5bb0309855292bd438fb708cfbd97ce6df8974bc3/MAIDENFORM-Campaign2016.jpg" data-mid="20038882" border="0" src="https://freight.cargo.site/w/1000/i/1c3623d61a2903e1377034f5bb0309855292bd438fb708cfbd97ce6df8974bc3/MAIDENFORM-Campaign2016.jpg" /> <img width="1382" height="922" width_o="1382" height_o="922" data-src="https://freight.cargo.site/t/original/i/8156d611596ece74e90eb9f0fd275c9b09ba26ba8382ba1ce2377f90c583e97d/MAIDENFORM-Campaign2016-2.jpg" data-mid="20039105" border="0" src="https://freight.cargo.site/w/1000/i/8156d611596ece74e90eb9f0fd275c9b09ba26ba8382ba1ce2377f90c583e97d/MAIDENFORM-Campaign2016-2.jpg" /> https://karenleecreative.co/Planned-Parenthood-of-NY Fri, 06 Apr 2018 17:41:47 +0000 karenleecreative https://karenleecreative.co/Planned-Parenthood-of-NY Planned Parenthood of NY: #CareThatCounts Campaign If you’ve ever questioned the necessity of Planned Parenthood or even if you just didn’t realize their incredible impact, let the numbers tell the story. The stats speak volumes for how much the organization is necessary to New York City. This campaign shows off their numbers through cumulative graphics and bold headlines. See the microsite. Agency | Kraftworks Creative Director | Neil Kraft Sr. Art Director | Karen Lee motion graphics | Janessa Gomez graphic designer | Sharon Wagner »&nbsp; campaign »&nbsp; social media »&nbsp; website <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/4af7af32c1f7fc6738bc3131fdbad9a9ac5e047bb37902e59a6c4f785cfeca74/laptop-frame-PPH.gif" data-mid="14553140" border="0" src="https://freight.cargo.site/w/1000/i/4af7af32c1f7fc6738bc3131fdbad9a9ac5e047bb37902e59a6c4f785cfeca74/laptop-frame-PPH.gif" /> Scroll through the site  <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/81a46209dbf299d44f56fc198ab6a6a5dbc6106672631ee93a289206eafdc364/PPH-CareThatCounts-1-1.png" data-mid="14553268" border="0" src="https://freight.cargo.site/w/1000/i/81a46209dbf299d44f56fc198ab6a6a5dbc6106672631ee93a289206eafdc364/PPH-CareThatCounts-1-1.png" /> <img width="1400" height="712" width_o="1400" height_o="712" data-src="https://freight.cargo.site/t/original/i/1375e145be030b3ab733c3779491db2d014ae00a96d2f68fcb1147c24e233e2e/PPH-CareThatCounts-2.png" data-mid="14553269" border="0" src="https://freight.cargo.site/w/1000/i/1375e145be030b3ab733c3779491db2d014ae00a96d2f68fcb1147c24e233e2e/PPH-CareThatCounts-2.png" /> <img width="1400" height="762" width_o="1400" height_o="762" data-src="https://freight.cargo.site/t/original/i/6f40e21d8fd8f700dab3e3c57cf1b03078d891aa1ee1396793183c7d081e9547/PPH-CareThatCounts-3.png" data-mid="14553271" border="0" src="https://freight.cargo.site/w/1000/i/6f40e21d8fd8f700dab3e3c57cf1b03078d891aa1ee1396793183c7d081e9547/PPH-CareThatCounts-3.png" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/cd92f590a114fc84cbe8617081efb168d15ccd37743713c907157d7dbb2951d5/PPH-CareThatCounts-4.png" data-mid="14553272" border="0" src="https://freight.cargo.site/w/1000/i/cd92f590a114fc84cbe8617081efb168d15ccd37743713c907157d7dbb2951d5/PPH-CareThatCounts-4.png" /> <img width="1400" height="767" width_o="1400" height_o="767" data-src="https://freight.cargo.site/t/original/i/71d46c145eb26e8d52f85928474af75cdffe56937015e7649291b47bf500f2aa/PPH-CareThatCounts-5.png" data-mid="14553280" border="0" src="https://freight.cargo.site/w/1000/i/71d46c145eb26e8d52f85928474af75cdffe56937015e7649291b47bf500f2aa/PPH-CareThatCounts-5.png" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/4a666136b2847ac94845b8d8887170a4b294263f96bc0ac39d296344b121e70a/PPH-CareThatCounts-6.png" data-mid="14553282" border="0" src="https://freight.cargo.site/w/1000/i/4a666136b2847ac94845b8d8887170a4b294263f96bc0ac39d296344b121e70a/PPH-CareThatCounts-6.png" /> <img width="1400" height="755" width_o="1400" height_o="755" data-src="https://freight.cargo.site/t/original/i/85f158fab68f83a4a740804fd2efdddf3908dc325c6977efac2e70c5834b1e61/PPH-CareThatCounts-7.png" data-mid="14554350" border="0" src="https://freight.cargo.site/w/1000/i/85f158fab68f83a4a740804fd2efdddf3908dc325c6977efac2e70c5834b1e61/PPH-CareThatCounts-7.png" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/39515f17d211a0821bb97042e09026f08661d1fa3b584df40cfb679b71691f16/PPH-CareThatCounts-8.png" data-mid="14554351" border="0" src="https://freight.cargo.site/w/1000/i/39515f17d211a0821bb97042e09026f08661d1fa3b584df40cfb679b71691f16/PPH-CareThatCounts-8.png" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/3853babd62e4c7aa97ea41e2b80dbb9c291c936ea8fc42d7158613fdb4f9e0a9/PPH-CareThatCounts-9.png" data-mid="14554366" border="0" src="https://freight.cargo.site/w/1000/i/3853babd62e4c7aa97ea41e2b80dbb9c291c936ea8fc42d7158613fdb4f9e0a9/PPH-CareThatCounts-9.png" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/34f8c40a4649797c20f104db017a6013390a21bc75c8f5f7c4947c2931877d86/PPH-CareThatCounts-10.png" data-mid="14554367" border="0" src="https://freight.cargo.site/w/1000/i/34f8c40a4649797c20f104db017a6013390a21bc75c8f5f7c4947c2931877d86/PPH-CareThatCounts-10.png" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/ae91b0aa9e73bbffaa96b6d0f75ff51de3e2ca7afeda65a077c19f221d5727f2/PPH-CareThatCounts-11.png" data-mid="14554370" border="0" src="https://freight.cargo.site/w/1000/i/ae91b0aa9e73bbffaa96b6d0f75ff51de3e2ca7afeda65a077c19f221d5727f2/PPH-CareThatCounts-11.png" /> https://karenleecreative.co/Maidenform-Sport Mon, 16 Apr 2018 16:08:25 +0000 karenleecreative https://karenleecreative.co/Maidenform-Sport Maidenform Sport #outperform The launch of Maidenform Sport, was designed to appeal to the Maidenform workout consumer with content that reached audiences through social media, with video and stills highlighting both the form and function of the product in a fashionable and fun way. Agency | Kraftworks Creative Director | Neil Kraft Sr. Art Director | Karen Lee Photographer | Tesh Videographer | Josh Maready Editor/Motion Graphics/Web Design | Janessa Gomez »&nbsp; campaign »&nbsp; print »&nbsp; social media »&nbsp; video <img width="1913" height="1275" width_o="1913" height_o="1275" data-src="https://freight.cargo.site/t/original/i/860acce3c92977fab9ac0dd5ce837584066ef744d224e141f693c635ad66df00/MaidenformSport-AD-2.jpg" data-mid="15246952" border="0" src="https://freight.cargo.site/w/1000/i/860acce3c92977fab9ac0dd5ce837584066ef744d224e141f693c635ad66df00/MaidenformSport-AD-2.jpg" /> Website <img width="2500" height="1587" width_o="2500" height_o="1587" data-src="https://freight.cargo.site/t/original/i/200aafa54c2fff4ff621c6d9f2f0da3117c729d4c064c2d9c37a9e730fa5b05b/MF_Sport_0000_home.jpg" data-mid="14869366" border="0" src="https://freight.cargo.site/w/1000/i/200aafa54c2fff4ff621c6d9f2f0da3117c729d4c064c2d9c37a9e730fa5b05b/MF_Sport_0000_home.jpg" /> Social Media <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/fca6b9f3ac38f0cd0c23ffc91819ff9358e4051df8cf9bc716a5ed1617a40ef1/_J2_6108.jpg" data-mid="14869408" border="0" src="https://freight.cargo.site/w/500/i/fca6b9f3ac38f0cd0c23ffc91819ff9358e4051df8cf9bc716a5ed1617a40ef1/_J2_6108.jpg" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/50cfbb839fe571e0bf35b234162b9a0083eb5a0a60bd9005dbf7b6050f314a01/_J2_6093.jpg" data-mid="14869409" border="0" src="https://freight.cargo.site/w/500/i/50cfbb839fe571e0bf35b234162b9a0083eb5a0a60bd9005dbf7b6050f314a01/_J2_6093.jpg" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/36457e9a15dc773ccead54d992f877fcfa9c8a40c2a3b525cde6c8c0c2f77580/_J2_6039.jpg" data-mid="14869410" border="0" src="https://freight.cargo.site/w/500/i/36457e9a15dc773ccead54d992f877fcfa9c8a40c2a3b525cde6c8c0c2f77580/_J2_6039.jpg" /> https://karenleecreative.co/Miseno-Fine-Jewelry Fri, 06 Apr 2018 17:41:46 +0000 karenleecreative https://karenleecreative.co/Miseno-Fine-Jewelry Miseno Inspired by the history and mythology of the Mediterranean, this fine jewelry line sought to elevate its brand. The logo features the ancient Roman arch, "arco felice," from the brand's namesake city. The product photography in sand reflects the Neptunian themes of the collections. The impact of the resulting marketing collateral boosted the brand into Saks Fifth Avenue following its trade show debut. Agency | Kraftworks Creative Director | Neil Kraft Sr. Art Director | Karen Lee Photographer | Kenji Aoki »&nbsp; branding »&nbsp; campaign »&nbsp; print <img width="1400" height="934" width_o="1400" height_o="934" data-src="https://freight.cargo.site/t/original/i/0479ff79e1847a91187829072c78ce4a1cee6c2203def0e25d978397376eb231/MISENO-2.jpg" data-mid="14553062" border="0" src="https://freight.cargo.site/w/1000/i/0479ff79e1847a91187829072c78ce4a1cee6c2203def0e25d978397376eb231/MISENO-2.jpg" /> <img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/cd65e278b98fba0d4b940ce32d4cd230c135bc6c871ea6195a4b8625cba7ed08/0420-560-01-MISENO-BROCHURE-FINAL-8.jpg" data-mid="14553070" border="0" src="https://freight.cargo.site/w/1000/i/cd65e278b98fba0d4b940ce32d4cd230c135bc6c871ea6195a4b8625cba7ed08/0420-560-01-MISENO-BROCHURE-FINAL-8.jpg" /> Marketing Collateral&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/621667a9a965b5e446f0cd501e5a5032f28640fbd86a3f312ccab3b4681c7757/Miseno-1.png" data-mid="21592780" border="0" src="https://freight.cargo.site/w/1000/i/621667a9a965b5e446f0cd501e5a5032f28640fbd86a3f312ccab3b4681c7757/Miseno-1.png" /> <img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/fae564ef1746fc5b85b033807f3ce5984fc4d206c3824b990af76b309cc7bb84/0420-560-01-MISENO-BROCHURE-FINAL-1.jpg" data-mid="15247770" border="0" src="https://freight.cargo.site/w/1000/i/fae564ef1746fc5b85b033807f3ce5984fc4d206c3824b990af76b309cc7bb84/0420-560-01-MISENO-BROCHURE-FINAL-1.jpg" /> <img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/4ecdd7658180f221ef952603c51995926971b8e155283dea2965fa8730bfd63e/Miseno-4.jpg" data-mid="21592777" border="0" src="https://freight.cargo.site/w/1000/i/4ecdd7658180f221ef952603c51995926971b8e155283dea2965fa8730bfd63e/Miseno-4.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/1624ac4dbcef748a1e1b0447dc2fad48b0eeeea283423c36bfaef07fb49c5c72/Miseno-3.jpg" data-mid="21592778" border="0" src="https://freight.cargo.site/w/1000/i/1624ac4dbcef748a1e1b0447dc2fad48b0eeeea283423c36bfaef07fb49c5c72/Miseno-3.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/d77f16734043e7177bc17488e620b5c44b426add17d310c15df80b204e5e121b/Miseno-2.jpg" data-mid="21592779" border="0" src="https://freight.cargo.site/w/1000/i/d77f16734043e7177bc17488e620b5c44b426add17d310c15df80b204e5e121b/Miseno-2.jpg" /> https://karenleecreative.co/Playtex Mon, 16 Apr 2018 19:43:00 +0000 karenleecreative https://karenleecreative.co/Playtex Playtex Supporting all of you Wanting to caputure the brands personality and incorporate models that better represented the consumer; the “Supporting all of You” campaign demonstrated high energy, happy, supported women,&nbsp; through digital packaging and OOH.&nbsp; Agency | Kraftworks Creative Director | Neil Kraft Sr. Art Director | Karen Lee Photographer | Walter Chin »&nbsp; campaign »&nbsp; social media <img width="1224" height="816" width_o="1224" height_o="816" data-src="https://freight.cargo.site/t/original/i/49a1fd27eaaa82d4c02fca9a8fa11bac60aa4031cc11a924c328e7ec89c55c59/playtex-3.jpg" data-mid="15246003" border="0" src="https://freight.cargo.site/w/1000/i/49a1fd27eaaa82d4c02fca9a8fa11bac60aa4031cc11a924c328e7ec89c55c59/playtex-3.jpg" /> <img width="1224" height="816" width_o="1224" height_o="816" data-src="https://freight.cargo.site/t/original/i/c7ccab097cb1a4eb8ea249250719472c31683d7ac1095b7c194be72c921bcc9e/playtex-4.jpg" data-mid="14880342" border="0" src="https://freight.cargo.site/w/1000/i/c7ccab097cb1a4eb8ea249250719472c31683d7ac1095b7c194be72c921bcc9e/playtex-4.jpg" /> <img width="1224" height="816" width_o="1224" height_o="816" data-src="https://freight.cargo.site/t/original/i/491c279eef76ad41a5abc0231f26ed6a030d0dfca616f9890d04caa729a21074/playtex-5.jpg" data-mid="14880343" border="0" src="https://freight.cargo.site/w/1000/i/491c279eef76ad41a5abc0231f26ed6a030d0dfca616f9890d04caa729a21074/playtex-5.jpg" /> <img width="1224" height="816" width_o="1224" height_o="816" data-src="https://freight.cargo.site/t/original/i/f0c55f85fa55f9038f9721234d8cb870fa0eac838971b33c22ecb7baca6ca20f/playtex-2.jpg" data-mid="14880339" border="0" src="https://freight.cargo.site/w/1000/i/f0c55f85fa55f9038f9721234d8cb870fa0eac838971b33c22ecb7baca6ca20f/playtex-2.jpg" /> https://karenleecreative.co/Dobel Fri, 06 Apr 2018 17:41:45 +0000 karenleecreative https://karenleecreative.co/Dobel Maestro Dobel TequilaMasters. Makers. Rulebreakers. The "Rewritten" campaign highlights the revolutionary technique developed by Maestro Dobel to create the world's first clear, multi-aged tequila, featuring rule-breaking musician and entreprenuer Perry Farrell. The brand look &amp; feel was overhauled across marketing collateral and digital platforms to create a rebellious new mystique. See the website live. Agency | Kraftworks Creative Director | Neil Kraft Sr. Art Director | Karen Lee Director | Anthony Mandler Photographer | Chris Chieco Graphic Designer | Sharon Wagner »&nbsp; campaign »&nbsp; print »&nbsp; social media »&nbsp; video <img width="1810" height="1207" width_o="1810" height_o="1207" data-src="https://freight.cargo.site/t/original/i/71092134c3d2729d145c310477a1a9b829e482ac181f7afbaa44488a8d28dcf6/0808-DOBEL-Booklet-v4-4.jpg" data-mid="14552042" border="0" src="https://freight.cargo.site/w/1000/i/71092134c3d2729d145c310477a1a9b829e482ac181f7afbaa44488a8d28dcf6/0808-DOBEL-Booklet-v4-4.jpg" /> <img width="1810" height="1207" width_o="1810" height_o="1207" data-src="https://freight.cargo.site/t/original/i/b4eaff1260076f49b55de2e8a29ce6622c176a20461f7bb10e81b01f8accc686/dobel-book-1.jpg" data-mid="14552202" border="0" src="https://freight.cargo.site/w/1000/i/b4eaff1260076f49b55de2e8a29ce6622c176a20461f7bb10e81b01f8accc686/dobel-book-1.jpg" /> <img width="1247" height="1613" width_o="1247" height_o="1613" data-src="https://freight.cargo.site/t/original/i/3bb2decd521ee4ceb416c498796a59b4e738d9744afe6714a7e731d9ca3a90d9/dobel-PerryFarrellAD2.jpg" data-mid="22840851" border="0" src="https://freight.cargo.site/w/1000/i/3bb2decd521ee4ceb416c498796a59b4e738d9744afe6714a7e731d9ca3a90d9/dobel-PerryFarrellAD2.jpg" /> <img width="1246" height="1614" width_o="1246" height_o="1614" data-src="https://freight.cargo.site/t/original/i/e52a1bd6ee4388a8f1b96fb87e197a12058bbe036e45db05b9a9ff20cbabe639/dobel-PerryFarrellAD1.jpg" data-mid="22840850" border="0" src="https://freight.cargo.site/w/1000/i/e52a1bd6ee4388a8f1b96fb87e197a12058bbe036e45db05b9a9ff20cbabe639/dobel-PerryFarrellAD1.jpg" /> Social Media Website: About<img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/c2c6be62ed767d63f7f5dd95c8253bce29bee84e6b237c6699ef358e8dbc8c90/laptop-frame-DOBEL.gif" data-mid="14552003" border="0" src="https://freight.cargo.site/w/1000/i/c2c6be62ed767d63f7f5dd95c8253bce29bee84e6b237c6699ef358e8dbc8c90/laptop-frame-DOBEL.gif" /> Website: Social Media Hub<img width="1700" height="1123" width_o="1700" height_o="1123" data-src="https://freight.cargo.site/t/original/i/7f2162361072fc6a3eed1b095e34c1c739b5bfad759d82c858af953281c544c1/500-1-DOBEL-WEB_0011_SOCIAL-HUB.jpg" data-mid="14551990" border="0" src="https://freight.cargo.site/w/1000/i/7f2162361072fc6a3eed1b095e34c1c739b5bfad759d82c858af953281c544c1/500-1-DOBEL-WEB_0011_SOCIAL-HUB.jpg" /> Marketing Collateral &amp; Sell Kit<img width="1306" height="486" width_o="1306" height_o="486" data-src="https://freight.cargo.site/t/original/i/0b2da08a538ade0722906fa4dbeadec74f67c86c788d7f90b49ba1e147c0e090/static1.squarespace-7.jpg" data-mid="14552021" border="0" src="https://freight.cargo.site/w/1000/i/0b2da08a538ade0722906fa4dbeadec74f67c86c788d7f90b49ba1e147c0e090/static1.squarespace-7.jpg" /> https://karenleecreative.co/Start-with-BALI Wed, 11 Apr 2018 20:34:38 +0000 karenleecreative https://karenleecreative.co/Start-with-BALI BALIStart with BALI Looking to redefine their band positioning, including who the BALI women is, through video and digital. Style, quality &amp; comfort, and the foundation of a beautiful look are what defines the brand and the “Start with BALI" campaign highlights these attributes. The brand look &amp; feel was redefined across marketing collateral, digital and social platforms to create a cohesive brand look.&nbsp; Agency | Kraftworks Creative Director | Neil Kraft Sr. Art Director | Karen Lee Photographer | Regan Cameron Videographer | Brian Quist »&nbsp; campaign »&nbsp; print »&nbsp; social media »&nbsp; video <img width="485" height="667" width_o="485" height_o="667" data-src="https://freight.cargo.site/t/original/i/f05d2302605ebf8a4ca5e69385b17e6c3ee44bcabcd971b841b31a7b0d75c78f/BALI-startwith-1.jpg" data-mid="14735032" border="0" src="https://freight.cargo.site/w/485/i/f05d2302605ebf8a4ca5e69385b17e6c3ee44bcabcd971b841b31a7b0d75c78f/BALI-startwith-1.jpg" /> <img width="511" height="667" width_o="511" height_o="667" data-src="https://freight.cargo.site/t/original/i/c0925287798937b1e345ec1a069e20fc8e3b60e601006998221f0404823d35c2/BALI-startwith-2.jpg" data-mid="14735031" border="0" src="https://freight.cargo.site/w/511/i/c0925287798937b1e345ec1a069e20fc8e3b60e601006998221f0404823d35c2/BALI-startwith-2.jpg" /> <img width="485" height="667" width_o="485" height_o="667" data-src="https://freight.cargo.site/t/original/i/c800342f350932e55228c8ecaa12f03b41f69c200f98aa37a15b41d8618bb5da/BALI-startwith-3.jpg" data-mid="14735030" border="0" src="https://freight.cargo.site/w/485/i/c800342f350932e55228c8ecaa12f03b41f69c200f98aa37a15b41d8618bb5da/BALI-startwith-3.jpg" /> <img width="512" height="667" width_o="512" height_o="667" data-src="https://freight.cargo.site/t/original/i/2c402a0d7786043287b8d8d30aeaec18e1fbec34f2ea4f14a4ddb0102a0a71f9/BALI-startwith-4.jpg" data-mid="14735029" border="0" src="https://freight.cargo.site/w/512/i/2c402a0d7786043287b8d8d30aeaec18e1fbec34f2ea4f14a4ddb0102a0a71f9/BALI-startwith-4.jpg" />